I believe authenticity drives great ideas, great strategy, and great storytelling.
Tapping into the unique, authentic voice and culture of your organization creates a foundation of trust between you and your audiences that permeates all your platforms and materials.
Whether managing projects as an internal leader or as an external partner, I collaborate with people to create integrated messaging and frameworks that advance their company missions and business goals.
Working Together
The project case studies below reflect select work for corporate companies and non-profits across these areas:
strategy, messaging & copywriting• video storytelling • account-based marketing B2B strategy • advertising campaigns • fundraising campaigns & events • branding for events, fundraisers & programs • advocacy campaigns • marketing toolkits • rebrands & redesigns • unified messaging for complex organizations
I am available to serve as your strategic advisor, offering communications, fundraising, and branding expertise for consultant projects of all kinds. I'd love to collaborate with you to tell your story and amplify your brand. Get in touch for a free, consultation to discuss your project needs.
Strategy, Messaging & Copywriting
From messaging strategy and information architecture to taglines and slogans, I have crafted branded communications for companies, people, products, and services of all kinds—non-profits, international corporations, agencies, media groups, local businesses. I have particular expertise in organizing and distilling complex, technical concepts and translating them clearly into language for target audiences in the general public, especially health care and medicine.
BRAKING AIDS Ride cycling event tagline
The Door, new organizational tagline
The Door website tagline, 2023-present
The Door tagline, 2023
The Door tagline, 2024
The Door tagline, 2024
The Door tagline, 2023
Food Bank For NYC ad tagline
Housing Works tagline, 2016
Housing Works tagline, 2016
Housing Works tagline, 2016
Accenture-Hershey B2B messaging
Accenture-Hershey B2B messaging
Accenture-Walgreens B2B messaging
Accenture-Walgreens B2B messaging
Housing Works tagline, 2017
Housing Works advocacy campaign, 2017-2018
Housing Works advocacy campaign, 2017-2018
Housing Works campaign tagline, 2014
Housing Works tagline, 2015
Housing Works advocacy campaign, 2014
Housing Works taglines, 2018
Housing Works tagline, 2015
Housing Works campaign tagline, 2014
nutritionist website tagline
Video Storytelling
Collaborating with video story-telling teams, I led creative direction of video narratives for organizational and program-specific messaging, fundraising, and membership, customer, and donor recruitment. Click on the anchor images to view the full videos.
"Why NYC Youth Come To The Door"
The Door (youth services agency)
Core Skills & Objectives: Fundraising • Messaging integration • Messaging • Brand alignment • Membership recruitment & engagement
Click image to view video.
Background challenges:
• Create a fundraising video for The Door's gala, its largest annual fundraiser event.
Strategies & solutions:
• Craft a short video narrative that centers The Door's young people and answers these questions: "Why is it worth becoming a Door member and coming to explore its Manhattan and/or Bronx youth centers? What's so special about this place?"
• Create a tone that matches how it feels to walk into Center Space, the main open area young people walk into at The Door's Manhattan Youth Center—vibrant, fun, supportive, liberating, buzzing with creativity, full of possibility. Desired emotions: hopeful, inspired, curious, encouraged, and motivated to join, explore, and bring friends.
RESULTS: The gala event exceeded its revenue goal. Video footage from the same shoot was also used to create shorter, soundbite clips for the end-of-year fundraising campaign. The end-of-year campaign also exceeded its revenue goal, and the short clips garnered major traffic on social media, with each one getting between 2,000 and 5,000 views.
"We Stand with Young People," The Door (youth services agency)
Core Skills & Objectives: Event & cross-platform digital fundraising • Donor cultivation & stewardship • Brand alignment • Audience segmentation by program area • Event programming
Click image to view video.
Background challenges:
• Create a fundraising video for the program of Joining In Justice, The Door's annual fundraiser event benefiting its Legal Services Center, which provides NYC young people with free legal advice and representation in immigration proceedings.
• Provide inspiring, alternative narratives about new New Yorkers that dispel negative stereotypes about immigrants.
• Convey the urgent need for funding to support The Door's legal work, especially amidst government funding cuts and draconian mass arrests and deportations.
Strategies and solutions:
• Create a tone that matches how Door staff treat youth members: with kindness, patience, and warmth. Desired emotions: hope, inspiration, and motivation to help and engage.
• Integrate interviews of two Door youth clients, legal staff, and pro bono partners to convey the diverse journeys young new New Yorkers navigate when they arrive in the U.S. and how The Door helps them navigate the complex challenges they face.
• Remind viewers that The Door isn't just about legal help, but rather is a one-stop shop for everything a young person needs to thrive, for free, all in one place.
RESULTS: The final video enabled Joining In Justice attendees to hear more youth voices than they would have from onstage speeches alone. The event exceeded its revenue goal, and the video was also used as part of a post-event fundraising campaign.
"Share Your Story: A Story of Hope at The Door"
The Door (youth services agency)
Core Skills & Objectives: Fundraising • Messaging integration • Messaging • Brand alignment • Membership recruitment & engagement
Click image to view video.
Background challenge:
• Reverse the downward trend of The Door's annual youth membership, member retention, number of young people served, and engagement level in services, which, by early 2022, had all decreased by 25% or more as a result of the COVID-19 pandemic.
Strategies & solutions:
• Remind viewers that the "magic" of The Door isn't just its comprehensive services, it's how they're delivered. Programs are provided using a holistic, strengths-based model of care that meets young people where they are and allows them to explore and flourish.
• Create a compassionate, friendly, and welcoming tone that matches the vibrant energy of The Door community. Desired emotions: calm, relaxed, secure, safe, comforted, trusting.
RESULTS: Youth membership, the number of young people served, and engagement level in services and programs all rebounded at The Door in 2023 and 2024, with data trends indicating a likely return to pre-COVID numbers by early 2026. The same pool of video footage was also used to create shorter, soundbite clips from each interview for the end-of-year fundraising campaign. The campaign exceeded its revenue goal, and the short clips garnered huge traction on social media, each one getting between 2,000 and 5,000 views during the fundraising cycle.
"End the Epidemic Release"
Housing Works (AIDS non-profit) & NY Governor's Office
Core Skills & Objectives: Brand identity • Narrative integration • Messaging • Advocacy & engagement • Fundraising
Click image to view video.
Background challenge:
• On April 29, 2015, at The LGBT Center in NYC, Governor Andrew Cuomo formally accepted the Ending the Epidemic Blueprint presented by Housing Works CEO and co-chair of the Ending the Epidemic Task Force Charles King. The occasion and the video were intended to help hold the Governor accountable for funding and implementation of the NY State Plan to End Its AIDS Epidemic, which he announced in June 2014 and which was the first plan of its kind in any jurisdiction worldwide.
Strategies & solutions:
• Create excitement and transparency around the Ending the Epidemic Blueprint next steps and calls-to-action for government, provider, non-profit, and community stakeholders.
RESULTS: The NY State Plan was funded and implemented in the years that followed, ushering in unprecedented progress in New York State's fight to end its AIDS epidemic. The success of the NY State plan and its ETE Blueprint also lit a spark nationwide, inspiring other U.S. localities to advocate for and create end-AIDS initiatives of their own. By 2017, 18 other jurisdictions in the United States had launched ending-the-epidemic AIDS plans.
Account-Based Marketing B2B Strategy
Accenture North American Client B2B Strategy
The Marketing Practice (digital agency)
Core Skills & Objectives: B2B messaging • Brand alignment • Messaging architecture • Content & design strategy
The Marketing Practice digital agency crafted Accenture ABM B2B strategy for its North American accounts. My B2B project clients included New York State, Cigna, Sutter Health, Walgreens, Hershey, Chevron, Dow, Dupont, and Corteva Agriscience.
Accenture & New York State
Accenture & Cigna Healthcare
Advertising Campaigns
Youth Member Recruitment Campaign
The Door (youth services agency)
Core Skills & Objectives: Audience growth and cultivation • Youth membership recruitment • Fundraising & revenue growth • Branding • Brand visibility & reach
Click here to view the full ad with Door member AlecAnthony (left, below). • Click here to view the full ad with Door member Shaleece (right, below).
Background challenge:
In 2023, The Door employed a member recruitment strategy with a limited ad budget to increase the NYC young people using its services.
Strategies and solutions:
• Purchase cost-effective LinkNYC digital ad space, which runs ads on a 24/7 loop at all kiosks for the campaign duration.
• Geotarget the ad placement by zip code based on internal membership data and proximity to direct subway lines.
• Create messaging and design for 2 30-second digital ads featuring 2 youth stories.
• Create further budget efficiencies by using pre-existing archived video collateral of Door youth stories for the ads.
• Include in the campaign messaging a soft-sell push of The Door’s health center services, which are revenue-generating.
RESULTS: Youth membership increased by 17% in 2023. Patient intakes at the health center also increased.
"Hunger Doesn't Take A Break" Campaign
Food Bank For NYC (hunger relief agency)
Core Skills & Objectives: Audience growth and cultivation • Fundraising & revenue growth • Branding • Brand visibility & reach
Background challenge:
• Food Bank For New York City is New York City's largest hunger relief organization. In 2018, the agency supplied food to 800 community partners across all five boroughs, in nearly every zip code, a network that represents over 50% of NYC's food pantries and soup kitchens. That year alone, Food Bank distributed 57.5 million free meals to 1.4 million New Yorkers, including 24.7 million servings of fresh produce. At the same time, the organization was suffering from a lack of brand recognition.
Strategies & solutions:
• Launch a springtime New York City MTA public transportation ad campaign, with a supporting digital campaign on social media, to amplify audience awareness of child hunger during the summer, when students who rely on free school meals go hungry because they're not in school.
RESULTS: Traffic and meals served increased at Food Bank's Harlem community kitchen. The campaign was also timed to support the organization's Summer 2019 fundraising campaign, which exceeded its revenue goal.
Recruitment & Enrollment Campaigns
Annual Student Recruitment & Enrollment Campaign
Broome Street Academy (BSA; charter high school)
Core Skills & Objectives: Annual student recruitment & enrollment • Audience growth and cultivation • Brand visibility & reach • Co-branding alignment • Cross-promotion of BSA partnership with The Door and its wraparound services for BSA students and youth members
Video assets for BSA student recruitment & enrollment campaigns
BSA promo video for social media. Click image to view video.
BSA organizational marketing and recruitment video for website and multi-channel outreach follow-up. Click image to view video.
Digital & print assets for BSA student recruitment & enrollment
digital ads • advertorials • social media content • promotions for open-house events • print and digital assets for event- and community-based outreach (banners, informational palm cards and one-sheets, branded business cards for staff, and more) • BSA-branded and Door-BSA co-branded apparel and swag/merchandise
BSA social media promotion
BSA informational one-sheet, English
BSA informational one-sheet, Spanish
BSA site redesign
BSA outreach and student recruitment at NYC community events
Co-branded Door-BSA merchandise
The Door & BSA logos: refreshed, aligned designs
BSA school open house flyer
Background challenge:
• Meet or exceed annual target student enrollment goals.
Strategies & solutions:
• Utilize a year-round, multimedia approach to relationship cultivation and student recruitment that targets prospective students and their caregivers: videos, social media posts, digital ads, BSA-branded and Door-BSA co-branded apparel and swag/merchandise, print assets for event- and community-based outreach (banners, informational palm cards and one-sheets, branded business cards for staff, etc. )
• Remind viewers that the unique value of Broome Street Academy is rigorous academics and high-impact learning combined with unparalleled support, both through BSA staff as well as free, onsite programs and services from The Door (food, housing, health care, legal help, college prep, job training, and more).
• Create a compassionate, friendly, and welcoming tone for all collateral that matches the holistic approach to learning at BSA and the vibrant energy of The Door. Desired emotions: supportive, secure, safe, comforted, trusting.
• Establish branding alignment between The Door & BSA to visually signal their partnership and co-location. Related supporting projects: Brand-aligned informational palm cards for BSA, The Door, and The Door's Adolescent Health Center • new website redesigns for The Door & BSA (see details under "Website Redesigns" case study below), brand refreshes for both The Door & BSA including new logos, and aligned and co-branded marketing materials and collateral
RESULTS: Reversed a post-COVID downward trend in student recruitment, application, and enrollment numbers during the 2022, 2023, and 2024 school years, meeting or exceeding goals.
Branding for Fundraisers & Other Events
Signature Annual Gala Event Brand Creation
The Door (youth services agency)
Core Skills & Objectives: Event promotions, programming & fundraising • Content & design strategy • Sub-brand creation • Brand alignment • Donor growth & cultivation
Taste of Community Event Brand Creation
The Door (youth services agency)
Core Skills & Objectives: Event promotions, programming & fundraising • Content & design strategy • Sub-brand creation • Brand alignment • Donor growth & cultivation
Joining In Justice Event
Brand Creation, Legal Services Center, The Door (youth services)
Core Skills & Objectives: Event promotions, programming & fundraising • Content & design strategy • Sub-brand creation • Brand alignment • Donor growth & cultivation
Advocacy Campaigns & Messaging
Affordable Care Advocacy Campaign
Housing Works (AIDS & homelessness agency)
GOAL: to protect the Affordable Care Act from being repealed and to educate the public about the need for afforable care for all
Core Skills & Objectives: Advocacy messaging development • Brand strategy & alignment • Visual identity
AIDS-FREE Advocacy Campaign
Housing Works (AIDS & homelessness agency)
GOALS:
• to educate policymakers and the general public that ending AIDS as an epidemic is possible using existing prevention, testing, treatment, and public policies, even without a cure or a vaccine.
• To push policymakers to advocate for ending-the-epidemic legislation, data tracking, and funding, first in New York City and New York State, then in other jurisdictions across the U.S. and worldwide.
Core Skills & Objectives: Advocacy messaging development • Sub-brand creation • Brand strategy & alignment • Messaging architecture • Visual identity
"How We Are Acting Now To End AIDS"
ACT NOW: END AIDS (national coalition)
Core Skills & Objectives: Brand identity • Narrative integration • Messaging • Coalition recruitment & engagement
Click image to view video.
Background challenge:
• In 2016, national AIDS non-profit Housing Works and 18 partners across the U.S. formed ACT NOW: END AIDS (ANEA), a national coalition dedicated to ending the U.S. AIDS epidemic. In 2017, at the annual U.S. Conference on AIDS, the coalition hosted a plenary session featuring a panel of experts and stakeholders about the 19 jurisdictions with end-AIDS plans. The goal was to create an explainer video for the plenary session to inspire attendees to advocate for end-AIDS plans in their own localities.
• The video needed to tell the story of how we can end the AIDS epidemic nationwide and represent all 19 localities with AIDS plans, despite the fact that shooting new video footage across 19 U.S. localities was logistically impossible given the geographic challenges and cost prohibitive.
Strategies & solutions:
• Using a map of the United States as its orienting anchor, the story of the coalition and its call-to-action were conveyed using a combination of animation, voiceover, photography, logos, infographics, and dynamic music.
RESULTS: The final video was viewed at the 2017 U.S. Conference on AIDS by over 2,000+ attendees, and then later used by the coalition again for other presentations, conferences, funding pitches, and more.
Undetectable Equals Untransmittable (U=U) Advocacy Campaign
Housing Works (AIDS & homelessness agency)
GOAL: to educate providers, policymakers, and the general public that people living with HIV who are on treatment and maintain an undetectable viral load can live long and healthy lives and have zero risk of transmitting HIV to their sexual partners
Core Skills & Objectives: Advocacy messaging development • Brand strategy & alignment • Visual identity
U Equals U event poster
Housing Works CEO Charle King explaining U=U
U Equals U conference banner
U Equals U fact sheet
Housing Works' Undetectable program
U Equals U event banner
U Equals U apparel
U Equals U apparel
BACKGROUND CHALLENGE:
• In December 2016, Housing Works became the first U.S. AIDS organization to support the U=U movement launched by Prevention Access Campaign (PAC). The next milestone goal was to expand that embrace of U=U as an accepted scientific concept supported by extensive research-based evidence and metrics across multiple sectors and constituents—by getting government officials and agencies, policymakers, and other HIV/AIDS organizations to support the U=U movement and sign on to PAC's U=U Consensus Statement as community partners.
Strategies & solutions:
• Utilize a multimedia approach to educating stakeholders about what U=U means and the evidence-based science supporting it: videos, social media posts, website pages and blogs, earned media, community events and outreach, and branded print assets—informational one-sheets, banners, tee-shirts, hats, handkerchiefs, and more. Housing Works and Prevention Access Campaign co-hosted a number of events, including an April 2017 U=U Dance Party To End HIV Stigma at the NYC AIDS Memorial as well as panels and exhibits at the U.S. Conference on AIDS, the International AIDS Conference, and the International AIDS Society Conference.
RESULTS: In August 2016, the NYC Health Department signed on to the U=U consensus statement, affirming its support for the scientific validity of undetectable viral loads equalling no risk of HIV transmission. By March 2017, more than 100 organizations had signed on and affirmed publicly that Undetectable Equals Untransmittable. In September 2017, both the NY State Department of Health and the Centers for Diseases Control (CDC) followed suit and issued their support for the U=U Consensus Statement.
Fundraising & Marketing Toolkits
Annual Reports
THE DOOR • STORYCORPS • FOOD BANK FOR NEW YORK CITY
Core Skills & Objectives: Donor stewardship • Fundraising • Brand strategy & alignment • Messaging development & architecture • Visual identity
Background challenge:
• The Door, StoryCorps, and Food Bank For New York City each needed a timely annual report summarizing the organization's accomplishments, its impact, and its plans for future innovation and investment to share with its current and prospective funders and partners.
Strategies & solutions:• I created vibrant and strategically timed annual fundraising pieces that use a powerful combination of storytelling and impact data to highlight organizational accomplishments and innovations, convey impact and fiscal health, thank supporters and volunteers, and amplify reasons for new and ongoing giving.
RESULTS:
• The Door Annual Reports for FY24, FY23, and FY22
• StoryCorps Annual Report for 2020
The Door 2024 Annual Report Print Postcard Mailer, front & back
The Door 2024 Annual Report Print Postcard Mailer, front
The Door 2024 Annual Report Print Postcard Mailer, back
Global Health Fundraising & Marketing Toolkit
HealthRight International
Core Skills & Objectives: Donor cultivation • Brand strategy & alignment • Messaging development & architecture • Visual identity
Background challenge:
• HealthRight International needed a suite of donor cultivation tools and marketing materials about the organization, its impact, and its programming areas and locations to share with its current and prospective global funders and partners.
Strategies & solutions:
• I created a new messaging framework for HealthRight International, comprised of on-brand design and content templates that aligned with its mission, voice, and goals.
RESULTS: The resulting fundraising and marketing toolkit for HealthRight included a series of information briefs (an agency overview and briefs on each health area in which HealthRight works) and capabilities statements for its program areas and for each of the primary countries where its program operate.
Rebrands & Redesigns
Organizational Rebrand
The Door (youth services agency)
Core Skills & Objectives: Brand strategy & stewardship • Messaging framework • Visual identity
Before the Brand Redesign:
Background challenges:
The launch of a new Strategic Plan in FY24, which included ambitious brand stewardship and marketing goals, provided a natural opportunity to revisit and refresh The Door brand to better align with new organizational priorities. Moreover, The Door had not fully revisited its brand identity in 15 years. The rebrand vision was driven by the following needs and challenges:
old logo & color palette for The Door
• Although The Door's name and the doorway image in its logo had provided the organization's brand with strong metaphoric foundations since its 1972 founding, the generic wording along with the plain design of its long-standing logo also created a fundamental shortcoming: Those new to the organization could not tell much from the company name or its visual identity: you couldn't infer who The Door works with, what the agency does, or how it approaches its mission and programs.
• While The Door's mission, vision, and purpose remained as relevant and crucial as ever to the NYC young people it serves, the visual identity appeared dated, the color palette was overly muted, and the overall brand didn't fully capture the welcoming vibrancy of the organization or its compassionate whole-person approach to youth programs and services.
• The language used to articulate The Door's mission and vision, especially around emerging priorities and growth, needed greater refinement,clarity, and consistency across all parts of the organization.
• Since 2011, The Door has housed an embedded onsite charter high school, Broome Street Academy (BSA). However, The Door & BSA brands had no visual alignment to indicate their organizational partnership. Visitors could explore their respective websites and social media presences and come away with no clear understanding that The Door and BSA represent different parts of a shared organizational family.
After the Brand Redesign:
Strategies/solutions:
• Gather data and insights from a large group of community stakeholders—young people, partners, staff, supporters, and friends of The Door.
• Use renewed language and visual identity to clearly articulate The Door's mission, vision, and purpose in a way that drives a greater understanding of The Door and its priorities. Rebrand elements included a positioning statement, new logo lockups, a brand-new logo tagline, revised organizational boilerplates, new color palette, documentation of brand characteristics and nomenclature, and logo, photo, and typeface usage guidelines.
• Equip team members with approved, inspirational, and inclusive language and visual guidelines and recommendations that explain and demonstrate what makes The Door unique.
• Provide new logos, color palettes, visual guidelines and brand-aligned language to create vibrancy and warmth that matches the welcoming, inclusive cultures and compassionate approaches of The Door and BSA.
RESULTS: The resulting new brand vision reflected the energy, resilience, and brilliance of the young people The Door works with. The updated brand incorporated a new tagline into the redesigned Door logo: Where Young People Thrive. With its bold vision, vivid color palette, and clear, documented directives for how The Door represents itself visually and verbally, the brand redesign served as far more than a design update. It functioned as a strategic compass for all The Door's messaging, making its youth-powered, community-first story clearer, bolder, and welcoming to newcomers and bringing the agency's external identity into stronger alignment with who The Door is today and where the organization is headed next.
Website Redesigns
The Door & Broome Street Academy (BSA; charter high school)
Core Skills & Objectives: Content strategy • Messaging • Information architecture • Visual identity
Background challenges: The Door and its partner charter high school Broome Street Academy (BSA) relied on drab websites that didn’t reflect the vibrant spaces they provide for NYC youth. Both sites were hampered by:
muddled information architecture • disjointed, confusing menu navigation • difficulty in understanding high-level program offerings and finding more detailed info about areas of interest • outdated and unengaging aesthetics • ad-hoc patchwork design • visual inconsistencies between pages • lack of visual alignment between The Door & BSA sites to indicate their partnership • cumbersome CMS for site updates.
Before the Redesign:
Old homepage, The Door website
Detail of old menu navigation, The Door website
Old homepage, Broome Street Academy (BSA) website
After the Redesign:
Strategies/solutions: A coherent, intentional strategy, with aligned navigation and layout) was used to create new websites for The Door & Broome Street Academy (BSA):
• homepages that serve as intuitive navigation hub, featuring tag lines capturing internal culture
• large headlines for improved high-level scannability and ease in locating info
• organization and consolidation of The Door's comprehensive programs into 5 digestible services areas and sub-categories
• more actionable steps for site visitors: youth member signup, more prominent donation forms, and ways to engage
• showcased imagery and video to engage users and highlight the humanity and compassionate approaches of The Door and BSA
• new color palettes to create vibrancy that matches the brands and visual identities of The Door and BSA
• modern, cohesive navigation systems
• templated modules & user-friendly CMS for site updates
RESULTS: New sites for The Door and its embedded charter high school, Broome Street Academy feature aligned designs that translate the amazing impact of both agencies, allowing users to grasp what the organizations do, how to join or get involved and enabling staff to update content quickly and easily to keep it fresh and relevant.
Unified Messaging for Complex Programming & Multiple Physical Spaces
Agency-branded program and location materials
The Door (youth services agency)
Core Skills & Objectives: Unified agency voice and vision • Messaging integration • Brand alignment • Distilled, clear explanations of complex, diverse program offerings across multiple locations and facilities
The Door programming palm cards & Broome Street Academy palm cards (Eng./Sp./Fr.)
The Door programming palm card, ENG.
The Door programming palm card, SP.
The Door programming palm card, FR.
Broome Street Academy palm card, ENG.
Broome Street Academy palm card, SP.
Broome Street Academy palm card, FR.
The Door Adolescent Health Center palm cards & Bronx Youth Center palm cards (Eng./Sp./Fr.)
Adolescent Health Center palm card, ENG.
Adolescent Health Center palm card, SP.
Adolescent Health Center palm card, FR.
Bronx Youth Center palm card, ENG.
Bronx Youth Center palm card, SP.
Bronx Youth Center palm card, FR.
Background challenges:
• The Door needed unified succinct, clear overviews of its program areas and geographic locations to use across target audiences (e.g., funders and supporters, government partners, parents and caregivers, and young people). The Bronx Youth Center had started as its own separate agency and later became part of The Door. Likewise, Broome Street Academy had its own distinct purpose and organizational identity, and most communications reflected that more than its partnership affiliation with The Door. New digital and print tools and materials needed to be created to reflect all the programs and locations as being housed within The Door, part of one overarching, organizational family.
Strategies & solutions:
• Create branded informational palm cards in multiple languages across The Door's separate NYC sites and service entities: The Door's overall programming across sites; Broome Street Academy, its affiliated and embedded charter high school; The Door's Adolescent Health Center; and The Door's Bronx Youth Center location and its services.
• Create of branded informational briefs for The Door, its Bronx Youth Center, and Broome Street Academy.
• Create branded signage across Door program segments and sites: the Adolescent Health Center; the Center for Mental Health; the Bronx Youth Center; and the 24-Hour Drop-in Center at the Bronx site.
The Door, Bronx Youth Center, and Broome Street Academy informational briefs (front and back)
RESULTS:
• I envisioned and produced a templated layout across the cards and one-sheets, with bold, distinct color palettes used for each to be able to easily tell them apart and so that they could be also be shared as a set for relevant target audiences.
• Digital and print versions were distributed across sites and via a new Marketing resources hub on The Door website. The same materials were now utilized across departments and audience contexts: Executive leadership and development used them as leave behinds with potential funders, outreach staff used them to give tours to prospective youth members, BSA recruitment and admissions used the full suite of materials to emphasize the access that BSA students have to holistic support in the same building, and program staff at all sites used them at conferences, exhibitions, job fairs, and other events.
• The Door's integrated organizational structure—as a one-stop shop for all youth needs—was underscored by clear, onsite Door-branded signs and banners for service-specific facilities and spaces like the Adolescent Health Center, the Center for Mental Health, The Door's Center Space for recreational programming, and the 24-Hour Drop-In Center at the Bronx Youth Center.
The Door signs and banners for different locations/site & service-specific spaces
Explore My Other Work
In addition to branding and communications, I also provide consulting for specific markets (such as healthcare, food & lifestyle, and education) and editorial and writing services.
Let's Work Together
Let me help you tell your story and enhance your brand. I'd love to collaborate with you. Get in touch to tell me a bit about the project you have in mind.