My name is Mikola De Roo, Mika for short. I am a strategist and communications and marketing leader with years of experience collaborating with corporate companies, non-profits, small businesses, publishers and media companies, and individuals to tell their stories effectively. I'm known for transforming the reach and visibility of my clients using a comprehensive range of branding strategies across platforms.
Consultancy Services
results-driven messaging that builds your brand • storytelling • marketing • business strategy • editorial direction • content development & alignment across platforms • fundraising • donor &/or customer cultivation • writing, including speechwriting and executive, rapid-response, and crisis communications • editing • audience & customer engagement • media relations • government relations
At heart, I’m a storyteller. Whether I'm collaborating with institutions or individuals, achieving a story that's fueled by authenticity is my primary goal—because authenticity engages people and get results. I use words and images to create messages that get to the heart of your organization's voice; values; work, strengths, and impact; and above all, what makes you unique. Similarly, when working with publishers, writers, and other content creators, my priority is shaping the work so your perspective, unique voice, and storytelling all shine.
How to Explore My Past Work
The "Work" tab in the site menu is a portfolio of past projects—case studies organized into three categories:
"Branding & Communications" and "Consulting for Specific Markets" both contain a mix of branding, communications, and marketing project work for private-sector and non-profit companies. The former organizes the case studies by type of service provided (video storytelling, messaging & copywriting, event branding, advertising, campaigns, rebrands & redesigns, and so on). The latter presents work in terms of expertise for specific industry markets (such as healthcare, food & lifestyle, arts & culture, and education).
"Editorial" showcases two types of writing and developmental editing work: writing and editing for private-sector and non-profit businesses (reports, presentations, articles, speeches, blogs, and so on) and creative development, writing, and editing for major educational publishers, trade publishers, and individual authors (books, digital software tools, multimedia & cross-platform products and experiences).
Past & Current Clients
Let's Work Together
Let me help you tell your story and enhance your brand. I'd love to collaborate with you. Get in touch to tell me a bit about the project you have in mind.